tesco launches new baby home shopping service from tuesday, february 18, tesco mums are set to benefit from the first ever tesco supermarket mail order catalogue, which offers a full and exciting tesco collection of all the latest from tesco maternity and baby range plus lots of new tesco products exclusive to the baby catalogue. for the first time, tesco mums and dads can order all they need from the comfort of their own home - including tesco maternity wear, tesco baby essentials, tesco nursery and tesco bedding items, tesco prams and tesco pushchairs, tesco car seats and many other great value tesco baby products. from the moment baby is born, right through to the toddler stage, they will find all they need in the colourful pages of tesco direct baby catalogue. each page is filled with great value tesco ideas - like the smart and practical tesco excel pushchair. if safety is an issue, there are pages of handy tesco safety products like the 2-way gate. simon unwins, commercial director at tesco, says ''with our growing expertise in this area - and a range of tesco baby products that is second to none, tesco is now the best place for mums to shop. add to this the convenience of being able to order from home, and great tesco prices - and you have a solid proposition for parents and parents-to-be.'' every item in the tesco direct baby catalogue is backed by the tesco quality guarantee. on top of this, everything purchased from the tesco catalogue earns clubcard points. mums can also join the new tesco baby club; by simply calling 0800 591 688. they will receive essential tesco information about pregnancy and the first year of baby's life. ordering from the tesco baby catalogue couldn't be simpler - either telephone 0345 024 024 between 8am and 10pm, or complete an order form and post/fax the form and credit card details to tesco direct.catalogues can be ordered on 0345 024 024