Brand Institute - BRANDPOLL: Second Email

LETTER OF UNDERTAKING

Rogelio Reyes <rreyes@brandinst.com>
Brand Institute, Inc.
200 SE 1st Street, 12th Floor
Miami, Florida 33131
United States of America

In consideration for your company refraining from instituting legal proceedings for trademark infringement and copyright infringement, Irational Gallery Ltd, of 109 Corbyn Street, London N4 3BX, United Kingdom, through its duly authorized representative(s), hereby solemnly and irrevocably undertakes as follows:

1) Irational Gallery Ltd agrees to immediately remove all illegally reproduced Brand Institute web pages;

2) Irational Gallery Ltd agrees to immediately remove all references to BRANDPOLL and Brand Institute;

3) Irational Gallery Ltd agrees to immediately contact the Internet Search Engine Google and request the removal of the URL HTTP://irational.org/tm/pdf/brand.html and any other offending web pages Irational Gallery Ltd has illegally created from their index and uncached. In doing so, you must cooperate fully with the requirements outlined at HTTP://www.google.com/remove.html;

4) Irational Gallery Ltd agrees to immediately contact the Internet Search Engine Lycos and request the removal of the URL HTTP://irational.org/tm/pdf/brand.html and any other offending web pages Irational Gallery Ltd has illegally created from their index and uncached;

5) Irational Gallery Ltd agrees to refrain from all future unauthorized and illegal use of Brand Institute intellectual property.

Dated this ____________ day of _____________, 2001

_____________________________
Irational Gallery Ltd
By __________________________
Its __________________________